Learn About Your Customers Day encourages businesses to reach out to their customers and get to know them better. Businesses that get to know their customers learn more about what they need to grow..
1. What is the Date ofGet to Know Your Customers Day?
On Get to Know Your Customers Day, businesses go above and beyond to delight their customers on the third Thursday of January, April, July, and October. Customers are undoubtedly the lifeblood of any business, so dedicating four days per year to getting to know them, rather than just one, demonstrates the importance of keeping customers in mind. And we've all been that customer, multiple times a week, if not every day, when we buy goods and services. Every Get to Know Your Customers Day presents new opportunities for businesses to better understand their customer base and build trust and loyalty.
2.Get to Know Your Customers Day History
While the origins of Get to Know Your Customers Day are unknown, its significance is well understood. Customers' repeat purchases help businesses thrive. Get to Know Your Customers Day is a quarterly reminder for businesses to understand their customers' needs and opinions.
Study after study shows that a company's success is directly related to the opinions and loyalty of its customers. Customer behaviors are predictable as a result of both positive and negative experiences, so spending time with them throughout the year is critical to success.
Customers who receive exceptional service and are loyal to a brand, service, or company are willing to pay more for that service or product.
Bad customer experiences, on the other hand, result in not only the loss of a single customer but, more frequently in today's digitally social world, damage to your company's reputation. Consider the following statistics on customers who have received poor service:
47 percent will discontinue purchasing from a company.
91 percent will stop without even a protest.
76 percent believe that it is now easier than ever to take their business to a competitor.
62 percent will tell others about their bad experience.
It can take up to 12 positive customer experiences to outnumber one negative.
Customers are more likely to go elsewhere if they receive poor service than if they are overcharged.
When a customer is lost, it costs more to find a replacement. Excellent customer service encourages customer retention and referrals, so take advantage of this opportunity to get to know your customers today.
3.Get to Know Your Customers Day Activities
Encourage candid feedback in exchange for a reward
Asking your customers what they think is one of the best ways to get to know them. There are several approaches you can take, but you should have a strategy in place before you begin. Create a Get to Know Your Customers Day survey to distribute online, in-store, or in context (for example, while they are shopping on your website).
Allow survey respondents to be as detailed as they feel inspired to be, but don't force the issue. Online surveys, in particular, lose participants if they are too long or complicated.
Allow them enough leeway to express their opinions, and most importantly, ask them what you could do better, what products or services they'd like to see, or areas of your business that could benefit from an upgrade.
Involving customers in your next chapter is the most effective way to keep them interested, especially if you implement their suggestions. Nothing says "I appreciate you" like putting their ideas into action!
In your CRM, create detailed customer profiles
Customer relationship management (CRM) software is an excellent resource for learning more about your customers. There are numerous CRM platforms available. Some are focused on a specific industry or function, such as sales enablement or marketing, but their overall goal is the same.
A CRM, at its most basic, assists you in keeping track of all your customer data, from names and contact information to sales history, communications, and interactions, and so on. The cool thing about CRM is that all of that information is available from a single screen, allowing you to see the entire customer lifecycle at a glance.
You'll also be able to automate birthday and anniversary greetings, as well as notify them when a sale on a product they like is coming up—all with minimal extra effort on your part.
Celebrate! That is, your clients
While throwing a party may not be possible due to current public health regulations, there are other ways to make your customers feel special, such as offering perks based on their purchasing habits. Offers could include free or upgraded shipping, additional loyalty points on any purchase, or incentives they can save for later use.
Some cool ideas we've seen include "secret envelopes," which are given to customers on Get to Know Your Customers Day and can later be returned for a deep discount or free merchandise.
Make some gift certificates for various prizes, seal them in an envelope, and instruct the customer to return within a certain time frame to redeem them. (As a reminder, remember to print the return dates on the envelope.) The envelope cannot be opened until they return, and the gift should be valuable. Restaurants, for example, may provide a free entrée, half-priced meals, cocktails for two, a flight of wine, or movie tickets.
Declare the launch of a new loyalty program or benefit
Get to Know Your Customers Day is a great time to start a loyalty program if you don't already have one. Announce the launch of your new loyalty program ahead of time and encourage sign-ups on the day of the event. Provide bonus points or benefits for new sign-ups, or double loyalty points for purchases made that day.
Encourage customers to create a detailed profile so you can personalize their rewards experience. Some people may prefer to convert their points into discounted services, whereas others may prefer free merchandise or upgrades.
Loyalty programs can be as simple as punch cards that add up to free items or a significant discount, or they can be linked to a loyalty app. If you run an eCommerce site, look for third-party loyalty apps that you can integrate as a plug-in.
Make a social media event or competition
Spread the word about Get to Know Your Customers Day on social media. Meanwhile, begin collecting short video shout-outs from your most loyal customers to feature on your page when the time comes. You can post them throughout the day or add them to your story so that everyone has their moment. Your customers are the reason you're in business, and this is your opportunity to highlight them!
Social media contests are another popular way to increase customer engagement. Customers could be asked to take photos of themselves wearing your t-shirt, drinking your beer, or using your branded goods. Allow them to share them on social media and tag you to be eligible for a large prize. Maybe customer of the month?
Thank your most loyal customers personally
A personal "thank you" is a memorable gesture. Your best customers deserve to know they're a part of your success, and there are few better ways to show them than with a personalized, heartfelt token of your gratitude.
If possible, try to contact each one individually via phone, email, or letter. The important thing is to make it personal. If you're sending cards, handwrite each one. It's a rare gesture in the digital age that will help you stand out as someone who cares. If you're sending an email, you could include a coupon code or ask for feedback to help you improve your services. Tell them you want to continue serving them in the best ways possible and ask for suggestions on how to do so. Everyone wishes to be heard. You only need to open the door and listen to what they have to say. After all, business success is a two-way street.
Give something back
People nowadays tend to choose brands based on shared values. Customers are more concerned than ever about how you conduct yourself, your manufacturing methods, and how you treat your employees, so it's critical that you let them know where you stand.
Getting involved is a great way to demonstrate that you understand what is important to your customers, but giving back in their name takes it to the next level.
So, consider this: What causes do your customers care about? It could be anything from a community initiative, such as a school music program or sports team, to affordable housing, guide dogs for veterans, the local children's hospital, clean water initiatives, carbon offsets, tree planting, or anything else you can think of. If you're stuck for ideas or can't decide, simply ask your best customers. Before proceeding, conduct a quick poll on social media to gain consensus.
