Small Business Saturday is a shopping holiday celebrated in the United States on the Saturday following Thanksgiving, during one of the biggest shopping seasons of the year. In the age of Black Friday and Cyber Monday, it's all too easy to bypass the mom-and-pop shop in favor of the big box store or online retailer. However, SBS sponsors hope you don't overlook little neighborhood retailers. The day also creates an opportunity for small businesses to gain and improve their branding, such as through establishing an online profile or collaborating with micro-influencers.
1. What Is The Date Of Small Business Saturday?
Small Business Saturday falls on the Saturday after Thanksgiving. This Saturday is always the last one in November, so it falls between November 24 and November 30. The Shop Small movement inspires small business owners to be ready for clients in any manner they can. This comprises both traditional in-store customers and online shoppers. The single-day event continues to grow each year. That means business owners are ready for you to shop their stores! Small businesses feed our communities. They keep our main streets thriving and employ nearly half of the American workforce. Supporting small businesses means you’re supporting your local economy, local business, tax base, schools, and infrastructure. You will be doing good for your neighborhood while also obtaining wonderful gifts. Small businesses are proud of what they do. They've worked hard to achieve their goal, and it shows in their work.
2. Small Business Saturday History
Small Business Saturday was created by American Express to encourage shoppers to visit small businesses on the Saturday after Thanksgiving. Small Business Saturday, which was first observed in the United States on November 27, 2010, is a counterpart to Black Friday and Cyber Monday, which showcase big box retail and e-commerce stores, respectively. Small Business Saturday, on the other hand, encourages holiday consumers to support small and local brick-and-mortar enterprises. American Express has a registered trademark for Small Business Saturday. American Express made the program known through social media, advertising, and public relations. Many local governments and small business organizations in the United States issued public statements in support of the campaign, which drew over one million Facebook "like" registrations and nearly 30,000 tweets using the hashtags #smallbusinesssaturday and #smallbizsaturday.
3. Activities in Small Business Saturday
Go On A Local Shopping Spree
Many customers choose big-box stores on Black Friday because they know there will be discounts on common holiday goods. Small firms may give numerous such discounts, but without the marketing dollars to publicize the price drops, they are frequently left out in the cold. If you're intending to buy a TV this Christmas season, check with your local electronics store first to see if they're giving any discounts.
Talk About It
Although social media is a wonderful method to share our everyday lives with friends, notifying them about a good offer from an e-commerce giant or a big box store can feel like marketing. It's different with small businesses: instead of supporting a corporation's bottom line, you can relax knowing that you're helping a neighbor prosper.
Make It A Habit
Small Business Saturday is only for one day, but you're now familiar with your neighborhood stores. Don't wait another year before you return! Small businesses require our help all year long to prosper.
Buy Handcrafted
Check your holiday buying list for people who prefer handcrafted things and shop locally. Handcrafted can refer to a variety of things. Woodworking, sewing, ceramics, quilting, welding, jewelry, baked products, preserves, and so much more!
Wander around
Small firms may concentrate on one field or provide a wide range of services. Don't be afraid to walk in and look around. You could be amazed at what they have to offer and find the one thing you've been seeking for.
Ask for help if needed
Who has a difficult-to-buy-for family member? Do we not all? Seek support from the shop owner. They frequently have ideas that you haven't considered that will fill your empty stocking.
4. Small Business Saturday Quotes
“Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business”. – Zig Ziglar
“Leadership is a potent combination of strategy and character. But if you must be without one, be without the strategy”. – Norman Schwarzkopf
“Motivation is the art of getting people to do what you want them to do because they want to do it”. – Dwight D. Eisenhower
“The important thing is not being afraid to take a chance. Remember, the greatest failure is to not try. Once you find something you love to do, be the best at doing it”. – Debbie Fields
“There is no royal, flower-strewn path to success. And if there is, I have not found it. For if I have accomplished anything in life, it is because I have been willing to work hard.” – C.J. Walker
“Small business isn’t for the faint of heart. It’s for the brave, the patient, and the persistent. It’s for the overcomer.” – Unknown
Behind every small business, there’s a story worth knowing. All the corner shops in our towns and cities, the restaurants, cleaners, gyms, hair salons, hardware stores – these didn’t come out of anywhere. – Paul Ryan
“We are really competing against ourselves, we have no control over how other people perform.”
