Super Saturday: Meaning, History, Date & Activities

July 12, 2022 3 min read

One of the busiest shopping days of the year is the last Saturday before Christmas. Although many buyers will visit physical stores, this is an excellent opportunity for online companies to offer free shipping and advertise "last chance" bargains.

1. What is The Date of Super Saturday?

Super Saturday (also known as Panic Saturday) refers to the Saturday before Christmas Eve as the final day of the Christmas shopping season, which begins on Black Friday. For many buyers, it is the last chance to buy Christmas gifts. Since unlike Black Friday, depending on the date of Super Saturday (which can be as early as December 17 or as late as December 23), purchasing Christmas gifts online may not be an option because orders may not arrive in time.

2. Super Saturday Activities

Panic Saturday or Super Saturday? Saturday is the last Saturday before Christmas, and it is a big day for American businesses since it marks the ending of the shopping season, which they and many customers assume starts on Black Friday. Last-minute buyers are targeted by Super Saturday. Super Saturday generally generates around $15 billion in retail sales. To keep up, shops offer a lot of discounts and extend store hours to attract and encourage customers and promote impulse purchases.

Super Saturday accounts for a huge proportion of retail revenues during the holiday season. According to 2006 research, sales between December 21 and 24 accounted for 13.6 percent of holiday sales. Some businesses make up to 60% of their sales on this day. Stores frequently extend their hours during these critical days of the retail season to attract customers. Some retailers even go so far as to keep their doors open until Christmas Eve in the hopes that customers will use the extra time during off-peak hours to both explore alternative possibilities and spread out workloads for cashiers. Because retailers anticipate twice or triple their normal customer turnout on Super Saturday, many expand their staffing over these vital days to meet the demand.

Because of the high demand from shoppers, the day often generates a substantial amount of income for shops. According to data from 2009, by the middle of December, more than half of all shoppers in the United States still had holiday shopping to complete. Some experts expected that by Super Saturday, roughly 40% of consumers would not have begun their holiday shopping, with some customers blaming full-time jobs as hindering their access to stores earlier in the year. The day is noteworthy, according to Cathy Bergh of The Christmas House, because it is "the last chance [for shoppers] to come out and do their shopping."

Some buyers, though, wait for Super Saturday to complete their shopping because of the accessibility of discounts. Other reasons for waiting until the final Saturday to make holiday purchases include staying within budget. Others choose to shop early to escape the long lines and massive crowds associated with the retail holiday.

Unlike Black Friday, internet shopping usually does not restrict retail shops' access to customers. Due to the proximity of Super Saturday to Christmas, people are generally hesitant to buy online for offers because items may not arrive in time for the holiday.  This, however, is not always the case. Customers who have limited time to buy their gifts may be forced to buy them online if they are unable to enter stores, as happened during the North American winter.

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